Jun 12, 2022
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International sports competitions have always been executive list an important opportunity for online shopping platforms to reach core sports consumer groups, but not every event is worth their troubles. Take the European Cup as an example. The one-month competition cycle is a carnival for football fans. Those straight men who usually have to compare prices executive list between Uniqlo and H&M when they buy a T-shirt, finally have a reason to have no brains for the main team. gold. Often at this time, major online shopping platforms will launch corresponding theme marketing to directly target core user groups and drive sales growth. But when there are too many games or executive list activities, they also have to weigh them. In this European Cup, the related marketing activities on the online shopping platform did not seem to be as vigorous as expected. 1. Can the European Cup still stimulate the online shopping economy? Before you know it, the 2020 European Cup has come to the last match day. Compared with the overwhelming hot searches in previous competition cycles and the heated discussions executive list among fans after the game, the hot topic in the past month seems to have become "Has this European Cup lost its appeal?" It is true that due to factors such as epidemic executive list prevention and control policies and competition copyright control, the spread of this European Cup on the Internet platform is not as popular as in previous editions. its ratings on cable TV platforms. But executive list we cannot jump to conclusions until the official figures are released. So, for the online shopping platform, which is bound to increase in sales during competitions, can Euro 2020 still effectively stimulate the growth of this part of the economy? The answer is yes. The Euro 2020 final will officially start at 3am Beijing time on Monday Let's take a look at the data during the last European Cup.