Jul 24, 2022
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If your analytics show that your blog or phone number list social media isn't reaching as many people phone number list as it used to, you're not alone. Businesses large and small are affected by this problem and are looking for ways to remedy the problem. Facebook alone has 1.28 billion daily users . And with the amount phone number list of content these users are sharing, coupled with that of other channels, the drop in organic reach comes phone number list as no surprise at all. Everyone is fighting for attention. The phone number list question now is how to turn this problem into an opportunity? The answer is: boost your video content marketing. Why? Watching a video is not phone number list as mentally intense as reading. Our brains process visuals, including video, 60,000 times faster than text . It's no wonder, then, that the average consumer watches up phone number list to 206 videos a month because their brain has virtually no effort. Whether on YouTube, Snapchat or other integrated channels, here are some tips on how you can use video content to increase your organic reach. First, let's look at some useful stats on some of the phone number list major platforms you can capitalize on. How to take advantage of evolving video content Before posting this video, here are some helpful tips from Facebook itself: Your video should be something your audience will want to watch and share. Post video clips that no one else will have that are more compelling and inspiring. Callaway Golf , for example, regularly posts raw video clips of golf tournaments on its Facebook page. An impressive bunker shot by Wesley Bryan at the phone number list US Open has garnered over 500,000 views, 1,600 likes and 199 shares. Check out their rather amusing raw photo of Patrick Reed at TPC Scottsdale , which got over 100,000 views, 1,600 likes and 255 shares: With the phone number list launch of autoplay and the ubiquity of social media on mobile, it's increasingly difficult to grab attention. The first frames of your video are therefore crucial. Auto-playing videos play silently in News Feed until someone taps phone number list to hear the sound. Videos that grab people's attention even without sound are often successful. MasterClass videos on Facebook, for example, feature short video clips of learning from “the phone number list best in the world,” including Steve Martin (comedy), Hans Zimmer (film score), and Jane Goodall (conservation). These videos feature striking visuals overlaid with a transcript phone number list of what is being said, making it easier for people to consume the video content without turning on the sound.